OUR STRATEGY

Forward-Focused

We’re building additional capabilities, investing in new technology, and innovating to drive legendary customer and colleague experiences.

  • Innovating to help customers stay on top of their finances

    Following the Canadian introduction in 2022, TD added deposit balance threshold alerts to the U.S. mobile app, the first of several self-serve alerts that will further enhance customer convenience and experience.

    Redesigned our Canadian and U.S. mobile banking apps for easier access to the information customers need most.

    Delivering convenience for customers

    Replaced more than 1,200 ATMs throughout North America to modernize our machines and increase availability for our customers.

    Protecting customers with new and enhanced security capabilities

    Introduced card lock/unlock functionality in the mobile banking apps to provide additional security for customers in Canada and the U.S.

    Added multi-factor authentication for all in-branch and remote transactions in Canada for enhanced protection from fraud and identity theft.

  • TD Invent: Shaping the future of banking

    In 2023, the Bank launched TD Invent, an enterprise approach to innovation that supports its forward-focused business strategy. Three key areas of focus guide us as we create inclusive products and services that make sense for our customers, colleagues and communities:

    • Colleague Ideation – A consistent and dynamic focus on harnessing the collective power of all TD colleagues to identify what matters the most. This year, we achieved record engagement with the submission of over 18,000 ideas to improve customer and colleague experiences.
    • Human-Centred Experiences – A thoughtful approach to understanding customer and colleague needs that informs why and how we innovate.
    • Innovation Acceleration – A proven, repeatable model that focuses on addressing tomorrow’s banking expectations and enables us to explore, test and scale our solutions.

    Introduced the TD Invent Virtual Reality Co-op and Intern Pilot Program, a personalized, immersive space for colleagues to onboard to the Bank and network with other participants and leaders, leading to higher engagement and colleague satisfaction scores.

    Since its launch in 2019, nearly 85,000 submissions have been received through TD Invent iD8, a platform for TD colleagues to crowdsource ideas, share insights and provide feedback about how we can improve the customer and colleague experience at the Bank.

Inclusive Innovation in our DNA

  • In early 2023, TD launched an internal pilot of the TD Accessibility Adapter, a browser extension that allows users to personalize their online experience according to their accessibility preferences. Following impressive feedback from colleagues and disability inclusion leaders, the tool was launched to all 95,000 TD colleagues globally in June and to the Canadian and American public, at no cost, in September.

    Created by TD Invent, the TD Accessibility Adapter has changed what day one accommodation looks like at the Bank. By offering the tool to the public, we hope to support communities and organizations beyond the Bank to drive further inclusion in their online experiences.

  • Awards

  • Named Best Consumer Digital Bank in North America for the third consecutive year by Global Finance.

    Layer 6 won the ACM RecSys Challenge, a leading global competition that benchmarks artificial intelligence capabilities among major tech companies and academic institutions.

  • Recognized by J.D. Power as Highest in Customer Satisfaction for our Canadian mobile banking app, earning top marks for speed and content.1

    The TD Equity Resource Hub was recognized by the Business Intelligence Group through the 2023 BIG Innovation Awards for bringing new ideas to life in innovative ways. 

1 Tied in 2023. For J.D. Power 2023 award information, visit jdpower.com/awards