OUR STRATEGY

Purpose-Driven

Our customers are at the centre of everything we do: informing the products and services we offer, how we serve our communities and support our colleagues to help them deliver ease, value and trusted advice in the channel of their choice.

  • Enhanced credit card lineup and benefits to meet evolving customer needs

    Teamed up with Uber to deliver valuable discounts to eligible TD cardholders in Canada.

    Introduced TD Clear, a no-interest credit card that charges a simple monthly fee – the first of its kind in the U.S. market – and TD FlexPay, a credit card with increased payment flexibility and balance transfer offers.

    Delivered faster for our customers

    The Bank continued to maximize customer and colleague benefit and speed to market through the Next Evolution of Work (NEW). NEW creates common capabilities, embeds agility and increases efficiency.

    • NEW teams introduced an Activation on First Use feature, which enabled Canadian customers to forego calling a contact centre to activate their new credit card. The result was 130,000 fewer calls over a 90-day period for TD credit card holders.
    • TD’s First Home Savings Account program was launched nearly 40% faster than programs of a similar size and scale thanks to NEW ways of working and collaboration.

    In the U.S., we launched EasyApply to create a more seamless experience for customers opening an account online.

    Paved the way for New Canadians with unique banking services

    Announced an exclusive two-year relationship with CanadaVisa, a leading online source of Canadian immigration information, to provide resources to help newcomers build financial acumen.

    Introduced an International Student Banking Package, the first of its kind in Canada.

    Expanded our reach to help more customers get the support they need, where and when they need it

    Launched Private Banking Direct, allowing clients in Canada to receive trusted advice from Private Bankers remotely, in the way clients prefer.

    Opened our 25th TD Insurance Auto Centre, a one-stop solution for customers making car insurance claims.

    TD Insurance Claims Advisors were on the ground supporting and advising customers across the country this year during severe weather-related events including those hardest hit by the Canadian wildfires.

    Opened five locations in Charlotte, North Carolina, including three community-centred stores in low-to-moderate income and majority-minority communities, with dedicated space for community leaders and organizations to come together to host job training, financial education workshops or non-profit events at no cost.

  • Announced new specialized offerings

    Launched TD Insurance for Business, a direct-toconsumer service that offers insurance tailored to small business owners.

    TD Asset Management and TD Epoch launched a new global identity that brings together their combined asset management capabilities to the global investing community.

    Launched TD Active Trader, a next-generation trading platform, designed for active traders. This powerful platform, built from the ground up, will deliver a truly legendary trading experience and revolutionize the way our clients invest.

    Introduced new services to facilitate convenient access to banking

    Added a preferred language option to our digital appointment booking tool to allow Canadian customers to select from among multiple languages when meeting with a Personal Banker.

    Collaborated with the Canadian Administrator of Video Relay Services to launch a dedicated phone line in Canada for customers who are Deaf and use sign language to complete their remote banking needs.

    Enhanced the TD Insurance Mobile App so customers can manage their insurance policies and claims digitally.

    MoneyTalk launched a Chinese-language webpage and produced its first video conducted entirely in Mandarin to provide investment content to more clients.

    Helped customers navigate home ownership in a complex environment

    Launched the First Home Savings Account to help buyers save for their first home.

    Introduced TD Mortgage Direct offering fast and easy access to personalized advice from a Mortgage Specialist.

New TD branch in Tsuut’ina Nation, Alberta is built around Indigenous Peoples

  • Fully staffed by colleagues from the Indigenous community, the Buffalo Run branch, located southwest of Calgary, is the first TD branch on First Nation land in Alberta.

    The Bank collaborated with Tsuut’ina Nation and the Taza Development team to ensure that all details – from the materials used to the architectural forms of the building – reflect Tsuut’ina Nation’s connection to the land and their respect for the environment.

    Murals and artwork by artists from Tsuut’ina Nation are prominently displayed throughout the branch, and welcome signage is in both Tsuut’ina and English.

  • Awards

  • Received the most awards of any financial institution in MoneySense magazine’s 2023 Canada’s Best Awards, including in the best no-fee, flat rate, and travel credit card categories.

    TD Direct Investing was recognized as the #1 online brokerage in Canada by The Globe and Mail.

    TD Securities was recognized by Environmental Finance as Lead Manager of the Year, Social Bonds – Sovereign, for its work as joint lead manager for the Government of Canada’s Ukraine Sovereignty Bond.

  • TD Auto Finance received the highest score in the non-captive national – prime segment in the J.D. Power 2020-2023 U.S. Dealer Financing Satisfaction Studies of dealers’ satisfaction with automotive finance providers.1

    TD AMCB was #1 for the seventh consecutive year in total number of approved U.S. Small Business Administration (SBA) loans in our Maine-to-Florida footprint for the 2023 fiscal year, and the #2 SBA lender nationwide. 

1 Visit jdpower.com/awards for more details.

Our Colleague Promise

At TD, we’re committed to helping our colleagues make a meaningful impact and develop their careers, within a caring environment.

  • Caring for our colleagues by investing in their well‑being

    Enhanced TD Time Away from Work policies to offer colleagues paid time away from work for personal reasons, including religious or cultural holidays and personal or family well-being.

    Introduced a doula reimbursement benefit for U.S. colleagues to support affordability and healthcare access.

    Expanded Wellness Account expenses in Canada to include healers from the Indigenous community, non-traditional healers, charitable donations, and pet insurance.

    Delivered our first North American colleague movement challenge through our Canadian and U.S. well-being apps, with more than 570 teams participating.

    Continuing to foster a diverse and inclusive workplace

    To support the Bank’s efforts to drive ongoing progress, TD introduced our refreshed, multi-year Diversity and Inclusion (D&I) strategy to activate leadership accountability, amplify TD’s voice on D&I and measure performance.

    This year, TD hired more than 100 Obsidi Academy graduates to full-time positions. TD and the Black Professionals in Tech Network launched the Obsidi Academy to help Black-identifying individuals launch careers in technology.

  • Creating opportunities for professional growth and impact

    Launched FutureNow, a learning program to provide colleagues with opportunities to develop future-focused capabilities, such as digital literacy and business acumen, to support TD’s continued growth and deliver better outcomes for customers during times of change.

    TD introduced a refreshed Gender Identity and Expression learning course to help provide welcoming and inclusive experiences for colleagues and customers.

    Colleague engagement on TD Thrive, the Bank’s self-directed learning platform, increased by 20% year-over-year.

    Held the Bank’s first TechCon, a four-day conference to support ongoing learning and technical skills development.

    Staying competitive as an employer of choice

    Unveiled a new internal social collaboration platform to support colleague engagement and productivity, enabling colleagues to collaborate, join communities and stay up to date on what’s happening across the Bank.

  • Awards

  • TD was recognized as one of Canada’s Top 100 Employers in 2023 by MediaCorp Canada Inc. for the 17th consecutive year.

    TD AMCB received a top score of 100 in the 2023 Disability Equality Index, a national workplace disability inclusion assessment tool, for the ninth consecutive year.

    TD was recognized for the seventh year in a row by the Bloomberg Financial Services Gender-Equality Index in 2023.

  • Forbes named TD AMCB one of America’s Best Employers for Diversity, moving to number two out of 500 ranked companies.

    TD was certified as a Great Place to Work in Canada and the U.S.