OUR STRATEGY

Purpose-Driven

Our customers are at the centre of everything we do: informing the products and services we offer, how we serve our communities, and how we empower our colleagues to deliver for them.

  • How we are enhancing our offering to meet evolving customer needs

    • Our award-winning product suite continues to receive accolades. In the 2024 edition of the Canada’s Choice Awards, Rewards Canada readers voted for TD Credit Cards in 4 of 7 credit card categories. TD Credit Cards won the following awards: Top Overall Travel Rewards Credit Card, Top Ultra Premium Credit Card, Top Cash Back Credit Card, and Top Airline Credit Card.
    • Introduced the TD Low Rate Visa card that could help cardholders save on interest when carrying a balance or when financing large or unexpected expenses.
    • TD Wealth Advice introduced a dedicated fast lane in the Credit Cards, EasyLine, and Fraud contact centre queues, offering 24/7 priority access and enhancements for Private Banking clients.
    • TD Bank, America’s Most Convenient Bank® (TD AMCB) launched TD Complete Checking to provide customers with an enhanced, streamlined and everyday banking option.
    • Achieved important TD Cowen integration milestones including fully combining our Capital Markets, Investment Banking, and Research businesses as we continue to build an integrated investment bank with full-service capabilities.
    • TD Asset Management provided investors with new solutions including six new Canadian and U.S. Target Maturity Bond Exchange-Traded Funds, and a cash management Exchange-Traded Fund.

    TD AMCB’s new Chosen First Name feature provides customers the opportunity to use a first name that is different from their legal or given name on online banking accounts and cards, empowering our customers and demonstrating our commitment to inclusivity.

  • Celebrating 40 years of new and innovative solutions

    • TD Direct Investing celebrated 40 years of excellence in self-directed investing.
    • Launched TD Active Trader Live, a weekly program on WebBroker and YouTube, featuring in-depth analysis, insights, and strategies.

    Celebrated 10 years as the primary credit card issuer for Aeroplan, culminating a year full of cardholder offers with a contest with over 285,000 prizes of Aeroplan points, including a grand prize of 10 million Aeroplan points.

    Extending our services

    • Launched strategic partnerships with HDFC, India′s largest private sector bank, and ApplyBoard, a Canadian edtech company, focused on equipping prospective international students with the right advice, tools and capabilities to help them achieve their study objectives in Canada.
    • Supported the financial journey of Canada’s next generation of doctors, dentists and veterinarians by enhancing the Student Line of Credit offering in Personal Lending.

    TD Direct Investing became the first bank-owned brokerage in Canada to launch partial share trading. This allows investors to buy and sell a fraction of stocks and exchange-traded funds, making investing more accessible to all.

  • Supporting local business owners with banking advice at every stage of your business

    At TD, we are committed to equipping business owners with tailored advice and innovative tools that support them at every stage of their entrepreneurial journey.

    This year, we launched the Business Accelerator Loan Program, created to provide accessible funding for small and growing enterprises across Canada. We expanded our small business insurance offering to new customer segments in hospitality and realty, in addition to business professionals, healthcare, retail, small manufacturing, and warehousing, and we introduced TD eCommerce Solutions, a service that integrates TD’s online payment processing with an easy-to-use, customizable eCommerce platform, enabling Canadian small businesses to sell their products and services online and to accept payments with ease.

    In the U.S., TD AMCB launched the Small Business Dashboard, offering business owners easy access to advanced analytics and financial performance insights.

  • Thanking our customers and bringing fans and communities together

    • Drove community impact with 14 projects across Canada through the Jays Care Foundation’s Field of Dreams program.
    • At TD Garden, the Bank helped the Boston Bruins celebrate 100 years of hockey history.
    • To elevate the game day experience for eligible cardholders, TD enhanced its longstanding relationships with the Toronto Blue Jays™ and the Vancouver Canucks to deliver home game Priority Line Access, as well as 10% back as a statement credit on eligible in-venue food and beverage concession purchases.

    TD became the official bank of Cricket Canada’s national teams.

  • Awards

  • TD Auto Finance ranked Highest in Dealer Satisfaction among Non-Prime and Prime Credit Non-Captive Automotive Financing Lenders in the J.D. Power 2024 Canada Dealer Financing Satisfaction Study.1

    TD was named most valuable brand in Canada for the second consecutive year, according to the 2024 Canada 100 report by Brand Finance, the world’s leading brand valuation consultancy.

  • TD AMCB received the highest ranking in online banking satisfaction among national banks, according to the J.D. Power 2024 U.S. Online Banking Satisfaction Study.

    TD Direct Investing was named #1 online brokerage in Canada in The Globe and Mail’s annual Digital Brokerage Ranking for the second consecutive year.

1 Visit jdpower.com/awards for more details.

Our Colleague Promise

At TD, we’re committed to helping our colleagues make a meaningful impact and develop their careers, within a caring environment.

  • Continuing to foster a diverse and inclusive workplace

    TD continues to progress on our Diversity, Equity and Inclusion strategy, including efforts to embed equity throughout programs, practices and policies, and drive equitable representation at all levels of the organization through strong leadership accountability.

    • Celebrated 40 years of the Church and Wellesley branch in Toronto. The branch opened in 1984, physically rooting the Bank within Toronto’s 2SLGBTQ+ community.
    • Celebrated the first year of the Buffalo Run Branch in Tsuut’ina Nation, the first TD Branch on First Nation land in Alberta.

    Supporting colleague well-being and building better mental health together

    • Introduced a new resilience and stress management app called meQuilibrium as part of TD’s Well-being Program for colleagues in the U.S.
    • Enhanced benefits offerings with mental health coverage for Canadian colleagues to cover Psychoanalyst services in all provinces and Applied Behaviour Analysis (Ontario only).

    Launched an internal Women’s Health Hub with resources and information on TD benefits, personal stories from leaders, a dedicated section on perimenopause and menopause, and hosted sessions and peer support circles through Women@TD.

  • Prioritizing professional growth

    • Advanced FutureNow, TD’s self directed learning programs on TD Thrive, to strengthen capabilities and skills. The Bank has seen 30,000+ engagements in programs focused on customer centricity, business acumen, agile and delivery excellence.
    • Held our second annual TD TechCon, an annual conference to support ongoing learning and technical skills development.
    • Increasing colleague cyber literacy helps protect TD and its customers from cybercrime. Our October Cyber Month campaign and online resource, Pause and Protect, enhanced awareness and informed colleagues about policies and procedures.

    Appreciation and recognition

    • Celebrated the 20th anniversary of Employee Appreciation Week, dedicated to recognizing our colleagues and our longstanding tradition of fostering a culture of care and respect.
    • Colleagues experienced an increase in reward and recognition with more than 1.7 million eCards and awards given out during the year.
    • Celebrated more than 12,000 colleagues through TD Celebrates Careers, an internal initiative that recognizes milestone work anniversaries with a choice of TD shares or a gift.

  • Awards

  • TD achieved 2024 Great Place to Work certification in Canada and the U.S.

    TD recognized as one of the Best Workplaces in Canada 2024 by Great Place to Work Canada.

    TD recognized among Canada’s Top 100 Employers in 2024 by Mediacorp Canada Inc.

    TD AMCB recognized as one of the 2024 Top 50 Companies by Fair360 (formerly DiversityInc).

  • TD AMCB named one of the 2024 100 Best Companies for Diversity and Inclusion by Seramount.

    TD received a top score of 100 in the 2024 Disability Equality Index in Canada and the U.S.

    TD AMCB and TD Securities U.S. recognized with a score of 100 on Human Rights Campaign Foundation’s 2023-2024 Corporate Equality Index.